Services:
Campaign + Editorial Concepting
Photo Art Direction
Video Art Direction
Photo + Video Production
Brand Identity Ideation
Fashion + Prop Styling
Marketing Activation Ideation
Disruptive visual storytelling does more than make you think — it makes you feel. It arouses a felt sense that despite our differences we are all connected. I have spent the last 15+ years of my career dreaming up stories like this — the kind that resonate below the surface, echoing some part of the viewer be it known to them or yet unknown. It is ineffably gratifying to bring the spark of an idea across the threshold of potentiality into the physical world. Even more motivating for me is mirroring back to the viewer the insights, emotions, and dreams that are already within them.
My journey as a creative and content director has taken me to international cities and rural farms, behind the scenes of TV sets and fashion shows, inside retail environments and executive boardrooms. It has traversed fashion, fitness, food, and beauty, from quirky editorial concepts to relatable lifestyle narratives. I have built brands and teams, managed and mentored, coached and been coached. I have directed expensive commercials, lo-fi TikTok vignettes, and everything in between. I have outfitted celebrities for TV commercials and styled fashion editorials for magazines. I have worked on memorable billboards and subway campaigns, and churned out standout e-comm imagery on a dime. I have learned the nuances and trends of the social media funnel, and executed content as a one-woman producer, art director & stylist. I have both worked for myself and spent more than a decade working in-house for brands big and small. I have reinvented and taken risks, experienced invigorating successes and important failures. It’s been a wild and character building ride, and it’s only getting better!
As the great poet and artist Maya Anjelou once said, “You can’t use up creativity. The more you use, the more you have.” To that end, I like to think of myself as a big spender!
WANNA SAY HI? EMAIL ME!
lizchernett@gmail.com